Stouffer’s Tuscan-Style Vegetable Lasagna

ART DIRECTION, DESIGN,
pre-production for photography, design
AGENCY ROLE: SENIOR ART DIRECTOR

THE CHALLENGE Introducte NEW Stouffer’s Tuscan-Style Vegetable Lasagna as the go-to meatless option for food service providers, while creating an elevated look and feel to stand apart from the bold, red branding of the the consumer-facing brand.

THE SOLUTION A campaign focused entirely on beautiful food photography in a food service setting, pushing operators to look at Stouffer’s in a new light. Touchpoints communicated this new offering from Nestlé Professional as a quality, on-trend item, worth the investment for the growing meatless consumer base. From large pull-up banners at trade shows, to targeted messaging on LinkedIn, food service operators could not pass on the opportunity to up their meatless game.

BEHIND THE SCENES I designed the materials below, as well as created all of the pre-pro documents for the custom photoshoot.

Photography: Kalman & Pabst Photo Group