Nestlé Wildscape

ART DIRECTION, DESIGN, CONCEPT
AGENCY ROLE: SENIOR ART DIRECTOR

THE CHALLENGE Utilize the new style guide for Nestlé Wildscape to create the first in-store signage & mobile ad units, introducing the brand to shoppers.

THE SOLUTION The four solutions below each highlight a different “way in” for potential shoppers, from showcasing beautifully plated food, emphasizing the transparency of the packaging, promoting the unique ingredients, and highlighting a key flavor cue for the featured variety. Scroll down for the chosen concept.

BEHIND THE SCENES As the sole designer on this project, I created each of the layouts below. I came up with four distinct territories and together with the copywriter, helped bring them to life. The chosen concept “Go Wild” is shown at shelf below.