GrubHub
Tradeshow Experience

ART DIRECTION, DESIGN, storyboarding
IN-HOUSE AGENCY ROLE: ART DIRECTOR

THE CHALLENGE Create a stand-out booth for GrubHub at the National Restaurant Association Show, showcasing the value of GrubHub to industry professional.

THE SOLUTION A super graphic, red & white booth, utilizing custom food photography. The headline for restaurant operators? More Orders Starting Now. As part of the trade show experience, a bespoke video demonstration of the GrubHub process is shown across four screens, from order to delivery, spanning the back wall of the booth. Takeaways include coupon cards and colorful food buttons for operators to pin on their aprons.

BEHIND THE SCENES I worked hand in hand with 3D-renderer to create the design for this trade show booth. I storyboarded, designed and provided all assets for the video demonstration, as well worked closely with the editor to bring it to life.