THE CHALLENGE Create awareness for GrubHub on college campuses across the US.

THE SOLUTION The Shameless Food Giveaway is a six-week tour with 15 campus stops across the United States. At each stop, campus ambassadors for GrubHub facilitate student-gameplay of a custom slot machine iPad game, with the chance to win a digital prize. The tour creates a memorable brand experience for college students by encouraging social engagement with a themed photo backdrop and props, wrapped sprinter van and actors dressed in food suits.

BEHIND THE SCENES I developed the UI/UX for this program and designed all of the accompanying materials, utilizing photography from a custom photoshoot that I helped virtually art direct. I worked hand in hand with the developer who brought this game to life, giving direction on motion design and transitions. I also created the email template for the marketing initiatives at GrubHub, which is utilized for this program as the vehicle that delivers the prize discount directly to the diners inbox.